About DS Accountancy

DS Accountancy was established in 2011 in the heart of the regency spa town, Cheltenham.

The company offers a wealth of experience in the professional accounting industry to deliver accounting services to a wide range of clients and businesses.  

We hold qualifications from the Association of Chartered Certified Accountants and are regulated by the Association of Accounting Technicians (AAT). We are also Xero cloud accounting software specialists.


Our client base is a diverse portfolio including businesses of all sizes and industries, and spans the south of England.


Our services include: Virtual Finance Director, Bookkeeping Services and VAT Returns, Statutory Tax Returns, Management Accounts, International Accounting, and Personal and Business Tax Advice.

Meet the team

Joe David

Founder and Managing Director

Joe is an Accountant with over 10 years’ experience in accounting. After studying at the University of Gloucestershire, Joe qualified through ACCA and during his career has worked for global manufacturing businesses as an accountant.

Joe incorporated DS Accountancy in 2011, his global exposure has helped him gain clients from all over the world including London, Jersey, Dubai and China.

“I really have enjoyed building a business from nothing to where we are today and am incredibly proud of my team. We find helping clients with all their accounting needs extremely rewarding. I am also very excited about the future prospects for the business and our clients.”


Olivia Blake

Personal Assistant & Business Administrator

A sharp-minded graduate in Events Management, from the University of Plymouth, Olivia joined us in 2016. She is a natural at organisation, and uses her excellent people skills to give the best customer service to all our clients.

“I really enjoy helping Joe to organise his diary, to keep him in the loop constantly. I particularly love to organise company events such as business roadshows and staff events. I enjoy the variety of work that comes through DS Accountancy and am excited for the future growth of the business.”


Georgina Higson

Senior Accountant

With over 11 years’ experience in the industry, Georgina joined the DS Accountancy team in 2016. She holds a BA (Hons) Accounting and Financial Management, and is a Part-qualified ACCA and AAT Accounting Technician. As a Management Accountant, Georgina works across all areas of our service offering, and is a Xero-certified Advisor.

“I enjoy being able to build good working relationships with the clients, and providing them with meaningful financial and management information to help them make their businesses successful. Each client has different needs and requirements which means my working week is always interesting and has a really good level of variety.”


Charlotte Smith

Assistant Accountant

Charlotte studied at the University of Lancaster to get her BSc (Hons) Psychology. She is also a Xero-certified Advisor and has over three years’ experience in accounting, which is a huge benefit to our clients.
Not one to rest on her laurels, she is currently working towards ACCA.

“Call me strange, but I have a penchant for difficult reconciliation and new systems! I love the challenge and variety of the work at DS Accountancy, and our clients are fantastic to work with. Believe it or not, there’s never a dull day here!”


Leanne Grant

Assistant Accountant

Leanne is Level 3 AAT and is currently working towards completing her full AAT qualification. With over three years’ experience in accounting, she is Xero certified and is keen to continue her professional development in other areas at DS Accountancy especially as it grows.

“I love working with DS Accountancy and their fantastic clients. I particularly enjoy problem-solving and developing new ways to help our customers. I’m excited for what the future holds.”


Laura Meakin

Assistant Accountant

Laura is currently Level 4 AAT qualified and also Xero certified with over thirteen years’ experience in accounting.

“I recently joined DS Accountancy and I am enjoying every minute.  Every day brings a new and exciting challenge”


Our partners

CHELTENHAM: Clarendon House | 42 Clarence Street | Cheltenham | GL50 3PL T: 01242 260590
LONDON: Oxford House | 76 Oxford Street | Fitzrovia | London | W1D 1BS T: 0207 043 2313